About Sammy Jane Marketing
Hi there, I’m Sammy
I am a paid ads strategist for health, wellness, fitness, and outdoor brands that want to grow with intention. I have worked in marketing since 2018 and spent the last 4+ years specializing in Facebook and Google ad buying.
As a Meta and Google certified digital advertising expert, I have managed monthly ad budgets from $1,000 to $100,000 per month.
I have partnered with 200+ businesses, helping them increase profits, reach the right audiences, and grow sustainably through paid advertising.
I work directly with mission driven founders whose products and services help people move, recover, thrive, and enjoy life more fully.
My Approach
I do not believe in a one size fits all approach to digital ads, because no two businesses or audiences are the same.
That said, there are core principles that consistently move the right people from awareness to action. Every strategy is built on these proven foundations, then customized to your brand, goals, and audience.
While I lead your digital ad strategy, I also prioritize transparency and education. You will understand how your ads are performing, why decisions are being made, and how paid ads support long term growth, not just short term results.
Why Health & Wellness?
This work matters to me because health and wellness changes live.
The brands I partner with help people:
feel stronger
move with less pain
rebuild confidence
recover from injury
spend more time outdoors
and have lots of fun
This gives me and the mission driven founders I partner with purpose to create the best performing ad campaign and creatives possible to spread your vision and impact.
Generate Awareness
No one can become a client if they don’t know who you are
We start with awareness ads targeting different audiences. This requires having multiple touch points to cold leads to grow their consideration into taking a desirable action.
Nurture Your Audience
Stay top of mind for anyone that has engaged with your brand
We will focus on building your email list & retargeting. This can include sending out regular emails for seasonal specials, suggesting a next recommended service, or sharing more about your brand and/or yourself.
Driving Conversions
Call your audience to take action
With the right mix of each components, we can deliver a high-ROI campaign for your business. This is most possible with proven services that show your audience value so want to keep coming back for more.
Digital Marketer
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Advertiser
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Entrepreneur
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Author
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Explorer
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Digital Marketer • Advertiser • Entrepreneur • Author • Explorer •
Did you know….
I’m an author!
As a true Coloradoan, I love the outdoors so much that I wrote a short book about it.
“Solo Hiking: Unexpected Lessons from Hiking Alone.”
It’s about 8 stories I’ve learned from hiking across the Western United States.
Available on Amazon, Kindle or on Audible (I recorded it myself!)

